Meta physical- not real?

from information-management.com

I like to focus on things that are surprising, I am obsessed with context and complexity, and I work day in and day out with people and organisations that face data challenges.  So here goes another odd story.

I had seen an advert for Heinz Large chunky soup (the advert showing large chunks of beef on a spoon) promising a more manly experience than tiny invisible beef remains I made up my mind to try this. The advert had been screened on US TV, but when I saw the soup in a UK supermarket I tried it.